Unicommerce eSolutions Ltd. has announced the launch of UniCapture, a video-based verification solution aimed at enhancing order verification processes for e-commerce sellers. This innovative tool automatically records short, timestamped videos linked to each order during packing and return inspections, providing visual evidence that can help in resolving disputes. With the rise in e-commerce transactions, issues such as unverifiable returns and fraudulent claims have become prevalent, prompting a need for a more robust verification system. UniCapture replaces traditional manual proofing methods with an automated process, thereby improving efficiency and reducing the chances of revenue leakage.
The introduction of UniCapture comes amid a growing concern over return-related fraud in India’s e-commerce landscape, where sellers often face challenges from consumers who misuse return policies. By providing a marketplace-acceptable visual record for shipments and returns, the platform aims to alleviate friction between consumers and sellers. This solution is particularly timely, as the legal and regulatory complexities surrounding e-commerce disputes necessitate effective tools for evidence-based claim resolution. Companies using UniCapture can expect to benefit from accelerated claims processing and increased trust from marketplaces and customers alike.
Kapil Makhija, Managing Director and CEO of Unicommerce, emphasized the commitment to enhancing operational efficiency through this innovative solution. He stated, “UniCapture offers a new level of transparency in order fulfillment, enabling brands to build stronger customer trust.” With a client base exceeding 7,100 businesses, including notable names like FabIndia and Lenskart, Unicommerce's offerings extend beyond UniCapture to encompass comprehensive e-commerce solutions such as inventory management and logistics automation. As e-commerce continues to evolve, UniCapture stands out as a critical tool for brands looking to enhance their customer experience while ensuring operational excellence.