Lion, a prominent beverage company based in Sydney, has announced a strategic partnership with Tata Consultancy Services (TCS) to drive AI-powered transformation and business growth by 2025. This collaboration aims to enhance Lion's operational resilience through the adoption of advanced technologies, as TCS will lead the transition from legacy systems to a modern cloud infrastructure. With a focus on service delivery automation and operational cost optimization, TCS will also bolster cybersecurity protocols and improve user experiences across Lion’s operations in Australia and New Zealand.

The partnership will leverage TCS’s deep domain expertise to implement AI-enabled services that streamline Lion’s IT landscape and accelerate time-to-market for new products. TCS Cognix™, a platform designed to enhance service resiliency and business agility, will be key in delivering tailored technology optimization strategies. Ram Kalyanasundaram, Lion's Technology & Digital Transformation Director, emphasized that this collaboration represents a pivotal moment in Lion's technology journey, aiming to simplify their landscape and accelerate innovation in line with their commitment to quality and sustainability.

TCS, recognized for its longstanding presence in Australia, will bring its extensive experience in consumer packaged goods (CPG) technology to this partnership. The initiative will not only focus on immediate operational enhancements but also on continuous innovation through advanced data analytics and AI-driven solutions. Vikram Singh, TCS’s Country Head for Australia and New Zealand, highlighted the importance of this partnership in creating a sustainable long-term value for Lion, ensuring that the beverage giant remains competitive in a rapidly evolving market. This collaboration is expected to significantly elevate the customer experience while supporting Lion’s goal of becoming a more modern and resilient enterprise.