Tata Communications Limited has announced a strategic partnership with Real Madrid CF and Footballerista Mobile (Suisse) AG to launch the Madridista Premium loyalty programme in India. This initiative aims to engage an impressive 22 million fans across the country, connecting them with one of the world’s leading football clubs. By tapping into 11 official fan clubs within India, the collaboration seeks to enhance the fan experience through exclusive benefits and closer ties to the iconic club.

The Madridista Premium programme promises to deliver a personalized experience for Indian fans, leveraging Real Madrid's renowned digital ecosystem and Tata Communications' expertise in connectivity. Marco Bijvelds, Vice President at Tata Communications MOVE™, emphasized that this venture goes beyond simply providing a service; it aims to create a connected experience that strengthens the bond between fans and the football club. This partnership is a crucial step towards fostering a robust football culture in one of the sport’s fastest-growing markets.

Commenting on the partnership, Emilio Butrageño, Institutional Relations Director of Real Madrid CF, highlighted the importance of connecting with the Indian fanbase, stating that the initiative transcends traditional fandom. The collaboration not only aims to offer exclusive content and merchandise but also seeks to create a vibrant community around the Madridista movement in India. Fans can look forward to an enriched engagement journey, driving deeper connections with their favorite team and enhancing the overall experience within the football community. For more details, fans can visit [youlovesport.in](https://youlovesport.in/).