Senco Gold Limited has reported a 7.5% growth in same-store sales for the second quarter and half-year ended September 30, 2025. This performance is a significant improvement from the 19% same-store sales growth recorded until October 2025. The company's consistent growth trajectory underlines its status as India’s second most trusted jewellery brand, a title it has held for five consecutive years. The investor presentation released on November 12, 2025, highlights the company's robust performance metrics, including an average sales price of ₹56,700 and an average ticket value of ₹86,200.

In terms of operational scale, Senco Gold boasts a total retail area of 565,000 square feet, with over 192 showrooms across India, including two in Dubai. The company's extensive reach is supported by a strong workforce of over 3,045 employees and a presence in 17 states and union territories. With a diverse customer base of over three million loyal customers and a footfall conversion rate of 61%, Senco Gold continues to build its market presence. Furthermore, the 34% contribution from old gold exchange sales reflects the company's successful strategy in leveraging existing customer relationships.

Looking ahead, Senco Gold remains focused on expanding its offerings, with over 200,000 unique gold jewellery designs and more than 111,000 diamond jewellery designs available for customers. The company’s commitment to quality and customer satisfaction is evident in its well-structured retail operations and innovative product designs. As Senco Gold continues to grow, its financial performance will be closely monitored by investors and market analysts alike, particularly as it navigates the competitive landscape of the Indian jewellery market.