Senco Gold Limited has reported a 7.5% same-store sales growth (SSSG) for the second quarter and half-year ended September 30, 2025. This growth indicates a robust performance, especially compared to the impressive 19% SSSG noted until October 2025. The company, which is recognized as India's second most trusted jewellery brand, has maintained a strong market presence with over 3,045 employees and operations in 17 states and union territories, alongside two locations in Dubai. Senco Gold continues to expand its retail footprint, boasting 192 showrooms and a significant retail area of 565,000 sq ft.

The investor presentation, dated November 12, 2025, also highlights the company's strategic focus on customer engagement, demonstrated by a 61% footfall conversion rate. Furthermore, the average sales price (ASP) stands at Rs 56,700, while the average ticket value (ATV) has reached Rs 86,200. Notably, approximately 34% of sales are attributed to the old gold exchange program, reflecting a growing trend in consumer behavior towards sustainable and economical purchasing options. The company continues to innovate, offering a diverse range of products with over 200,000 gold jewellery designs and 111,000 diamond jewellery designs.

Senco Gold's legacy of 85 years in the jewellery industry underlines its resilience and adaptability in a competitive market. The company's strong growth trajectory, coupled with its commitment to customer trust and quality, positions it favorably for sustained success. As Senco Gold Limited navigates future challenges, its proactive approach to sales growth and customer retention will be crucial in maintaining its esteemed reputation and expanding its market share within the jewellery sector.