Music Broadcast Limited has reported its financial results for the second quarter of fiscal year 2026, revealing a revenue of Rs. 37.8 crores. The company experienced an operating EBITDA of Rs. 1.4 crores during this period, which was attributed to a temporary slowdown in advertising activity as clients deferred campaigns in anticipation of upcoming GST benefits. However, following the transition date in September, there has been a gradual recovery in advertising momentum. The company holds an 18% market share, with Radio City being the preferred platform for 34% of new advertisers entering the radio sector.

In terms of strategic initiatives, Music Broadcast Limited has undertaken significant measures to enhance profitability and operational efficiency. Management has rationalized manpower by 10% to 15% and transitioned to an asset-light network comprising 13 live stations and 26 virtual stations, ensuring no negative impact on audience experience or advertiser deliverables. Additionally, the company has streamlined its programming, optimizing broadcast hours and content plans, which is expected to yield cost savings of approximately Rs. 6 crores to Rs. 7 crores per quarter.

The company is also diversifying its revenue streams, with 34% of total income generated from alternate sources such as branded properties, digital ventures, and sponsorships. This strategic shift aims to bolster financial resilience and create a more balanced portfolio. For the half year ending September 30, 2025, total revenue stood at Rs. 87.2 crores, while cash reserves were reported at Rs. 362 crores. Despite facing challenges, the outlook for profitability in the latter half of FY '26 appears positive, as management anticipates improved performance as market conditions evolve.