Shares of TTK Prestige surged as much as 16%, reaching Rs 771 per share on October 28, following the announcement of a 22% increase in net profit for the second quarter. The company's consolidated net profit rose to Rs 64 crore for the quarter ending September 30, up from Rs 53 crore in the same period last year. Revenue from operations also saw an 11% growth, totaling Rs 834 crore, which effectively countered an 8.7% rise in expenses. By 2:25 PM on October 28, the stock was trading 12% higher at Rs 726, marking its biggest single-session jump since October 27, 2021.

Despite recent challenges, including pressure from weak urban demand and declining rural sales, TTK Prestige has been strategically launching mass-priced products in smaller towns while enhancing its premium offerings in metropolitan areas. This dual approach aims to attract a wider customer base, particularly as microfinance institutions have scaled back lending due to stress in their loan portfolios. Year-to-date, TTK Prestige shares have seen a decline of 11%, but the recent quarterly results indicate a positive shift in the company's operational performance, potentially signaling a recovery ahead.